摘要
影视艺术在过去就是指的电影和电视艺术,但是伴随着科学技术的革新以及传播方式的变革,互联网媒体发展欣欣向荣,且势头迅猛,以互联网媒体为传播平台,又催生一类新型的影视艺术门类——网络剧及网络综艺。由于互联网思维从始至终都贯穿于它们的艺术创作、传播以及接受层面,所以这类新型的文化形式多被定义为新媒体艺术。通过分析多元化传播媒介的融合中的新媒体艺术以及如何打造全媒体艺术生态,将电视艺术与新媒体艺术联系起来,形成庞大的传媒艺术生态圈,并创造出新的市场价值。
Film and television art used to refer to film and television art in the past,but with the innovation of science and technology and the transformation of communication methods,the development of Internet media is booming and rapid,with Internet media as the platform for communication,it has spawned a new class of film and television art categories-network drama and network variety.Since Internet thinking runs through their artistic creation,communication and acceptance from beginning to end,these new forms of culture are often defined as new media art.By analyzing the new media art in the integration of diversified media and how to create a full-media art ecology,TV art and new media are linked together to form a huge media art ecosystem and create new market value.
作者
李多
LI Duo(Liaoning Radio and Television Group,Shenyang 110000,China)
出处
《中国有线电视》
2019年第11期1258-1260,共3页
China Digital Cable TV
关键词
传媒艺术
传媒
大众文化语境
媒介融合
media art
media
popular culture context
media convergence