智能媒体技术在非物质文化遗产传播中的运用

Application of Intelligent Media Technology in the Communication of Chinese Intangible Cultural Heritages

智能媒体是移动互联网技术、物联网技术、大数据技术与人工智能技术综合运用,实现人机高度交互与协作的新媒体形式,通过智能化媒介和智能化平台,实现信息生产、信息体验、信息推送、信息存储和信息利用等功能。智能媒体技术在非物质文化遗产传承与传播中的运用,一方面将突破人们对文化传播的认知结构,使非物质文化遗产传承主体更多元,传播形式更多样,审美体验更深刻;另一方面也将构建一种崭新的传播形态,实现裂变式传播,使非物质文化遗产的传播变得更快捷、更高效、更精准。智能媒体技术通过建立更大的文化传播平台、刺激更广的文化消费、转化更多的文化资源,可促进非物质文化遗产更有效的传播和更高质量的利用。

Intelligent Media is a comprehensive application of Mobile Internet, IoT(Internet of Things), Big Data and Artificial Intelligence, and a new form of media featured by extensive human-machine interaction and collaboration. It plays the functions of information production, information experience,information push,information storage and information utilization through intelligence mediums and platforms. The application of Intelligent Media in the inheritance of intangible cultural heritages, on one hand, breaks through people’s cognitive structure of cultural communication, making the inheritance subjects of intangible cultural heritages multiple, the ways of communication diversified and the aesthetic experience more profound, and on the other hand, constructs a brand new communication form, making the communication of intangible cultural heritages faster, more efficient and accurate. Intelligent Media may be used to build a larger cultural platform, stimulate broader cultural consumption,convert more cultural resources so as to promote more effective communication and superb utilization of intangible cultural heritages.