“三个课堂一体”实践育人模式下的市场调查与数据分析能力培养的研究

Research on Market Investigation and Data Analysis Ability Training under the Practical Education Model of "Three Classrooms in One"

本文基于实践育人体系,探讨了"三个课堂一体"在市场调查与数据分析领域应用的实践,并构建相应的培养模式。"三位一体"培养模式不仅融入了第二课堂学科竞赛,而且加入了第三课堂社会实践,使学生在熟悉理论知识和技能操作的同时,提升了自身的社会实践能力和专业素质。本文提出夯实第一课堂、充实第二课堂和拓宽第三课堂等三方面举措,以促进高校市场调查与数据分析能力素质培养的全面提高。

Based on the practice education system,this paper discusses the application of"three classes in one"in the field of market investigation and data analysis,and constructs the corresponding training mode.The"trinity"training mode not only integrates the second classroom discipline competition,but also the third classroom social practice,which makes students familiar with theoretical knowledge and skill operation and improves their social practice ability and professional quality.Finally,we put forward three measures:consolidating the first classroom,enriching the second classroom and broadening the third classroom,in order to promote the overall improvement of market research and data analysis ability in colleges and universities.