基于大数据的校园网络媒体监控研究

Research on campus network media monitoring based on big data

融媒体时代的到来、互联网终端设备的普及,使得整个社会发生了翻天覆地的变化,人工智能与大数据的运用使人们的生活更加方便与高效。新媒体的发展、"草根媒介"的诞生、小视频的蓬勃发展,颠覆了原有的传播方式与信息发布和获取方式。青年人作为社会中最为活跃的一部分人群,往往集中于高校,并且经常运用互联网发声,尝试新手段、新技术等。文章运用大数据对校园网络媒体监控是当今时代下及时、有效地引导青年的必要手段进行了研究。

With the advent of media era and the popularization of Internet terminal equipment, earth-shaking changes have taken place in the whole society, and the use of artificial intelligence and big data makes our life more convenient and efficient. The development of new media, the birth of grassroots media and the vigorous development of small video have subverted the original mode of communication and the way of information dissemination and acquisition. As the most active part of society, young people are often concentrated in colleges and universities, and often use the Internet to make sound, try new means, new technologies and so on. This paper uses big data to monitor campus network media is a necessary means to guide young people in time and effectively.