农业学术期刊网络传播效果研究——以《福建农业学报》为例

Effectiveness of Network Communication through Publication of Trade Journals——Using Fujian Journal of Agricultural Sciences Statistics for Discussion

【目的】分析农业学术期刊的网络传播效果,提升期刊的传播力和影响力。【方法】以《福建农业学报》为研究对象,分别统计其2012—2017年在OA(开放获取)平台和中国知网(CNKI)平台上的网络传播情况,包括年下载量和浏览量、用户地域分布和单位分布,以及2008—2017年10 a间文献的总下载量、篇均下载量和下载频次区位分布。【结果】(1)2012—2017年6 a期间,《福建农业学报》在OA平台的下载量和浏览量分别为153.91万次和367.02万次,分别是CNKI平台的5.33倍和12.19倍,且两个平台的网络访问量均呈不断上升趋势。(2)OA平台2008—2017年10 a间文献下载总量达104.29万次,篇均下载量503次,明显高于CNKI平台的30.25万次和146次。(3)统计期内,OA平台的网络用户以中国和美国为主,下载量分别为88.78万次和58.08万次,国外用户访问量占总量的42%;CNKI平台的受众绝大多数为中国读者(下载量26.49万次)。(4)OA平台的国内用户集中于京沪地区,CNKI平台的国内用户集中于科技经济强省(市),且主要读者为高校师生。【结论】期刊OA平台是网络传播的主要载体,具有强大的网络国际传播影响力;CNKI平台是国内用户获取学术资源的重要来源;两个平台受众各异,互补促进。推进期刊OA平台建设,加强与CNKI等的多元合作,是农业学术期刊提高网络传播效果、提升期刊学术影响力的有效途径。

【Objective】To analyze the effectiveness of network communication and information dissemination through publication of trade journals for agricultural communities.【Methods】The statistics relating to network communication of the Fujian Journal of Agricultural Sciences(FJAS)using the Open Access(OA)and the China National Knowledge Infrastructure(CNKI)platforms were compiled.Data with respect to the annual downloads and browses,user geography and affiliation distributions in 2012—2017,as well as the total downloads,downloads per article,and distributions of download frequency on papers published from 2008 to 2017 were used for the analysis.【Results】(1)During 2012—2017,the number of downloads of articles published in FJAS through the OA platform was 1,640,600 and that of browses 3,252,200.Comparing to CNKI,they were 6.44 times higher on the downloads and 12.03 times on the browses.The visitations on FJAS through both platforms in that period were continually rising in numbers.(2)From 2008 to 2017,the total downloads on FJAS published material through the OA platform reached 1,042,900 averaging 503 per paper,which were significantly higher than those of CNKI(i.e.,30,250 downloads averaging 146 per paper).(3)In those years,the majority of FJAS online users on OA were from China(887,800 downloads)and the United States(64,0700 downloads).All foreign users made 46.83%of the total browse.Meanwhile,on the CNKI platform,most FJAS logons came from China,with 286,000 downloads accounting for 99.13%of the total.(4)In China,the FJAS domestic users who used OA were mainly from Beijing and Shanghai;whereas those applied the CNKI platform were largely from the economically well-developed localities and science-and-technology-oriented higher education and research institutions.【Conclusion】The OA platform was the main venue for network communication accessed by readers in search for information provided by academic periodicals.It significantly contributed to the international communication and information exchange.The CNKI platform,on the other hand,tended to be the choice by domestic scientific information seekers.The two platforms complemented each other by serving different audiences.Consequently,further improving the OA platform and,at the same time,enhancing the joint efforts with CNKI would highly benefit the agriculture and scientific communities in fostering the communication,extending the reach,and assisting the information dissemination.