市场经济条件下电力市场的营销策略

The marketing strategy of electric power under the condition of market economy

电力市场营销策略在电力营销管理中发挥的作用主要体现在可使电力企业营销模式朝着多元化的方向发展,使营销策略更具有针对性。服务创新、组织创新、技术创新、市场创新是市场经济条件下电力市场营销的创新发展有效手段。

The role of marketing strategy in power marketing management is mainly reflected in making the marketing mode of power enterprises develop in the direction of diversification,so that the marketing strategy is more targeted.Service innovation,organization innovation,technology innovation and market innovation are the innovative development effective methods of electric power marketing under the condition of market economy.