微时代背景下冰雪体育产业碎片化传播与发展

Fragmentation Dissemination and Development of Ice and Snow Sports Industry under the Background of Micro-era

在微时代背景下,冰雪体育文化传播呈现出了新的特征,借助碎片化传播方式的优势,整合各方资源形成合力,推动我国冰雪体育产业释放新的发展动力。通过对微时代冰雪运动文化传播以及信息碎片化特点的分析,提出了现如今我国冰雪产业发展面临的瓶颈及挑战,总结了冰雪运动碎片化传播的长远意义与现实价值,重点探究构建冰雪体育文化碎片化传播的路径,旨在为促进冰雪产业有条不紊地创新成长提供参考或助力。

Under the background of micro-era,ice and snow sports culture dissemination presents new characteristics. With the advantage of fragmentation dissemination mode,the integration of resources from all sides to form a joint force can promote the release of new driving force for the development of ice and snow sports industry in China.This paper,through analyzing the characteristics of ice and snow sports culture dissemination and information fragmentation in the micro-era,puts forward the bottlenecks and challenges in the development of ice and snow industry in China nowadays,summarizes the long-term significance and practical value of ice and snow sports fragmentation dissemination,and finally focuses on exploring the paths for the construction of ice and snow sports culture,hoping to provide references for the orderly innovation and growth of ice and snow industry.