高校网络思想政治教育接受度的影响因素实证研究

An Empirical Study on the Factors Influencing the Acceptance of Network Ideological and Political Education of Universities

互联网技术的发展使得高校的网络思想政治教育方兴未艾。高校学生在接受网络思想政治教育中受哪些因素影响?这是高校网络思想政治教育领域中持续关注的热点问题。研究基于接受理论和整合型科技接受模型(UTAUT),构建高校网络思想政治教育学生接受度的影响因素模型。研究结果表明:不同性别、年级和专业的学习者在接受度上没有显著差异;绩效期望、社会影响、促进因素、内容质量以及教学意愿对接受度有积极正向影响;努力期望对接受度影响不显著。研究结果有助于高校进一步提升网络思想政治教育的针对性与实效性。

The development of Internet technology has made the network ideological and political education of universities in the ascendant. What factors affect university students in accepting network ideological and political education? This is an hot topic of continuous concern in the field of network ideological and political education in universities. The research is based on the acceptance theory and the unified theory of acceptance and use of technology(UTAUT) to construct the influencing factors model of the students’ acceptance on university’s network ideological and political education. The results of the study show that there is no significant difference in the acceptance of learners with different genders, grades and majors. Performance expectations, social impacts,facilitating factors, content qualities, and teaching will have positive impact on acceptance. Efforts expectancy have no significant impact on acceptance. The research results will help universities to further enhance the pertinence and effectiveness of network ideological and political education.