无锡亲子旅游消费特征及产品开发策略研究——基于体验视角

Study on the Characteristics of Parent-child Tourism Consumption and Product Development Strategy in Wuxi: Based on the Experience Perspective

随着大众旅游休闲时代的到来,旅游者已不满足于走马观花式的旅游方式,体验式旅游越来越受到消费者的青睐。近年来,亲子旅游异军突起,发展迅速,已逐渐成为了重要的旅游细分市场。本文在深度分析无锡亲子旅游消费特征和需求影响因素基础上,运用体验经济理论,对体验式亲子旅游产品开发及营销进行了研究,以期促进亲子旅游市场的转型升级。

With the advent of the era of mass tourism and leisure,tourists are no longer satisfied with the way of tourism,and experience-based tourism is increasingly favored by consumers.In recent years,parent-child tourism has sprung up and developed rapidly,and has gradually become an important tourism market segment.Based on the in-depth analysis of Wuxi parent-child tourism consumption characteristics and demand influencing factors,this paper uses experiential economic theory to study the development and marketing of experiential parent-child tourism products,in order to promote the transformation and upgrading of the parent-child tourism market.