全域旅游视角下的沙湾古镇旅游发展研究

Study on Tourism Development of Shawan Ancient Town from the Perspective of Global Tourism

随着旅游的不断发展,中国旅游开始从“景点旅游”到“全域旅游”转变。广州市番禺区已入选国家文化和旅游部首批国家全域旅游示范区,位于番禺区中部的沙湾古镇有着丰富的物质和非物质文化遗产,是极具广府乡土韵味的岭南文化古镇。文中针对古镇发展存在的若干问题,从加强景点合作、改善配套设施、打造文化产业链、开展专项旅游活动、呈现全域旅游新格局、加大宣传推广等方面提出建议。

With the continuous development of tourism,China's tourism began to change from"scenic spot tourism"to"global tourism".Panyu District of Guangzhou has been selected as one of the first batch of national tourism demonstration areas by the Ministry of culture and tourism,Shawan ancient town,located in the middle of Panyu District,has rich material and non-material cultural heritage.It is a Lingnan cultural ancient town with great local flavor.In view of some problems existing in the development of ancient towns,this paper puts forward suggestions from the aspects of strengthening cooperation in scenic spots,improving supporting facilities,building cultural industry chain,carrying out special tourism activities,presenting a new pattern of tourism in the whole region,and increasing publicity and promotion.