考虑零售商销售努力下的文化产业供应链协调机制

Coordination Mechanism of Cultural Industry Supply Chain with Retailers’ Sales Efforts

文化产业要快速发展,成为国民经济的支柱产业离不开金融业的大力支持。我国大多数文化企业属于中小企业,较难直接从金融机构获得资金支持。通过梳理现有研究文化产业金融的文献,提出了适应文化产业金融的供应链金融模式;通过模型论证了该模式下分散决策的供应链难以到达整体最优;最后论文提出了基于收益共享契约的协调。数值分析表明:零售商努力水平会影响销售情形下,收益共享契约能协调分散决策的金融供应链。

The rapid development of cultural industry as the pillar industry of national economy needs the support of financial industry.Most of the small and medium-sized cultural enterprises can not directly get financial support from financial institutions.By combing the existing research of cultural industry finance,this paper puts forward the financial mode of cultural industry supply chain,namely the confirming warehouse mode.The present paper proved that it is difficult for the supply chain with decentralized decision-making to reach the overall optimal.Finally,the paper proposes the coordination mechanism based on the revenue sharing contract.And the numerical analysis proves that the retailer's effort level will affect the sales situation;the revenue sharing contract can coordinate the financial supply chain of decentralized decision-making.