利益相关者视角下乡村旅游动力系统构建——以韩国江原道为例

The Dynamic System of Rural Tourism from Stakeholder Theory Perspective: A Case of Gangwon-do Korea

以韩国江原道乡村旅游发展为研究对象,运用利益相关者理论和系统动力学对其核心利益者要素进行分析,构建以政府、市场、研究、资源、村民为五要素的乡村旅游动力系统模型。指出韩国江原道乡村旅游以政府政策创新、市场需求拉动、专业规划支撑为外生动力和以资源优势引领、村民主体运作为内生动力的动力系统模型,进而提出我国乡村旅游在加强政策引导、强化市场逻辑、科学规划设计、培育资源优势、坚持村民主体五个方面的启示。

Taking the development of rural tourism in Gangwon-do, Korea as an example, we analyze the key factors of the rural tourism by using the stakeholder theory and dynamic system theory, and construct a dynamic system model of rural tourism with the five elements including government, market, research, resources and villagers. We also point out that the rural tourism of Gangwon-do, Korea is driven by the endogenous factors such as the government policy innovation, the market demand promotion and professional planning support and the exogenous factors like resource superiority leading and famers’ main operation. Then we put forward views and strategies about the policy guidance, the market logic strengthening, the scientific planning and design, resource advantages building and famer dominant role protection for the development of China’s rural tourism.