特许经营模式下跨境物流联盟技术授权博弈分析

Game Analysis of Technology Authorization of Cross-border Logistics Alliance Under Franchise Mode

以特许经营模式下的跨境物流联盟内技术授权为研究视角,考虑各博弈主体进行技术授权时的非理性心理因素及风险偏好影响,将前景理论与演化博弈理论相结合,运用前景价值函数完善支付矩阵的相关参数,以此对联盟内企业技术授权过程进行演化博弈分析,并运用仿真分析各影响因素对联盟内企业进行授权成功与否的影响。研究结果表明:在特许经营模式下的联盟内企业进行技术授权时,其成功与否受双方授权成本、风险及直接收益等因素影响,其授权技术是否存在潜在无形收益决定了技术引进企业的决策,但技术引进企业对其潜在无形收益的大小并不敏感。

Taking the technology authorization in the cross-border logistics alliance under the franchise mode as the research perspective, this paper considers the irrational psychological factors and risk preference in the process of technology authorization, combines the prospect theory with the evolutionary game theory, uses the foreground value function to improve the relevant parameters of the payment matrix, and analyses on the enterprise technology authorization process within the alliance. The simulation analysis is used to analyze the impact of various influencing factors on the success of the enterprises in the alliance. The results show that, the success of the enterprises in the alliance under the franchise mode is subject to the authorization costs, risks and direct benefits, the potential intangible income of the authorized technology determines the decision of the technology introduction enterprise, but the technology introduction enterprise is not sensitive to the size of its potential intangible income.