制造商主导下的名牌产品供应链减排策略——基于公平感知视角

Emission Reduction Strategy of Famous-brand Products Supply Chain Under Manufacturer-led:Based on the Perspective of Fair Perception

针对名牌产品供应链上游原料供应商环境污染现状,运用计算实验方法构建制造商参与环境管理、供应商为减排主体及消费者间接参与下的供应链环境管理的计算实验模型,探究制造商设定的不同排放目标及个体公平感知对主体自组织演化的影响。研究结果表明:制造商对供应商的单位排放量要求太严格或者太宽松,供应商平均单位排放量均比较高,在适当的目标排放要求下才能实现供应链合作双赢;供应商个体公平感知对供应链整体减排效果产生负面影响,奖励可以缓解获奖励供应商的不公平心理,而惩罚则会加剧被惩罚者的不公平心理,制造商在管理供应商减排行为时应更加关注被惩罚供应商的不公平心理。

In view of the present situation of environmental pollution of raw material suppliers in the upstream supply chain of famous-brand products, this paper uses the calculation experiment method to construct the calculation experimental model of supply chain environmental management in which the manufacturer participates in environmental management, and the supplier is the main body of emission reduction and the indirect participation of consumers, to explore the influence of different emission targets and individual fair perception set by manufacturers on the evolution of subject self-organization. The results show that: the manufacturer’s unit emission requirements for suppliers are too strict or too loose, and the average unit emissions of suppliers are relatively high, so that the supply chain cooperation can be win-win under the appropriate target emission requirements;the individual fair perception of suppliers has a negative impact on the overall emission reduction effect of the supply chain, rewards can alleviate the unfair psychology of the rewarded suppliers, while punishment will aggravate the unfair psychology of the punished suppliers, manufacturers should pay more attention to the unfair psychology of the punished suppliers when managing suppliers’ emission reduction behavior.