创业者机会认知、行为决策与企业家精神——对JBV 1990-2017年的文献分析

Entrepreneur Opportunity Identification, Behavioral Decision making and Entrepreneurship——Based on the Literature Analysis of the 1990-2017 Years of JBV

创业者机会认知研究已逐渐成为创业领域、企业管理领域学者关注的重点。此外,企业家精神是创业者创业成功的关键因素。基于文献计量分析方法,应用Nvivo软件对SD(Science Direct)中以创业为主题的文献进行可视化分析并形成词云图和关键词关联图。结果发现,创业活动是以机会为主轴的社会实践活动,其中包括创业者创业机会识别、机会转换及机会商业化过程,创业机会很难独立于创业者或企业家而存在;机会转换过程充分体现了创业者对外在信息或潜在机会的处理方式;机会商业化过程中商业模式本身是创业者对价值创造活动体系的优化过程。基于分析结果发现,创业者和创业团队所表现出的企业家精神对创业活动选择及创业过程行为决策至关重要。

The study of entrepreneurs’opportunity recognition has gradually become the focus of attention of scholars in the field of entrepreneurship and enterprise management.In addition,entrepreneurship is the key factor for entrepreneurs’success in entrepreneurship.Based on Bibliometric Analysis method,Nvivo software is used to visualize the entrepreneurship-oriented literature in SD(Science Direct)and form word echogram and keyword Association map.The results show that entrepreneurship activities are social practice activities with opportunities as the main axis,including the whole process of entrepreneurship opportunity identification,opportunity conversion and opportunity commercialization.It is difficult for entrepreneurship opportunities to exist independently of entrepreneurs or entrepreneurs;the process of opportunity conversion fully reflects the entrepreneurs’external information or potential.The business model in the process of opportunity commercialization is the system optimization process of entrepreneurs’value creation activities.Based on the analysis results,the entrepreneurship shown by entrepreneurs and entrepreneurship team is very important for the choice of entrepreneurship activities and the decision-making of entrepreneurship process behavior.