城乡差异视角下我国居民消费价值观对绿色消费行为的影响研究

The Influence of Chinese Residents’Consumption Values on Green Consumption Behavior from the Perspective of Urban-Rural Difference

基于城乡差异的视角,采用有序logit模型,利用CGSS2010的数据,实证分析消费价值观对绿色消费行为的影响。结果表明:我国城乡居民绿色消费行为具有较大差异,城市居民绿色消费行为水平显著高于农村居民;消费价值观对城乡居民绿色消费行为差异具有一定的影响,城乡消费价值观的差异一定程度上导致了城乡绿色消费行为的差异。

Based on the perspective of urban-rural differences,this paper uses the ordered logit model and uses the data of CGSS2010 to empirically analyze the impact of consumption values on green consumer behavior.The results show that the green consumption behavior of urban and rural residents in China has great differences,the green consumption behavior level of urban residents is significantly higher than that of rural residents;the consumption value has certain influence on the difference of green consumption behavior between urban and rural residents,the difference between urban and rural consumption values has led to the difference between urban and rural green consumption behavior,to a certain degree.