“丧文化”的传播社会学分析——以“葛优躺”和小猪佩奇为中心的探讨

A Communication Sociological Analysis on the Dispirited Culture——Based on the Ge You Lying and Peppa Pig

“丧”是当今青年亚文化的重要表征,也引起了官方的高度关注。这种以表情包、鬼畜视频等为载体的“丧文化”,既受到西方流行文艺作品的影响,也与当代青年面临的现实问题息息相关。在“丧文化”的构成中,既有“葛优躺”这样充斥着挫败感的直接产品,也有以小猪佩奇、“精致的猪猪女孩”为代表的更为隐性的文化产品,后者尤其需要做审慎的剖析。从传播社会学的角度来看,“丧文化”的流行,与青年人面临的阶层固化等问题有着密不可分的关联。要想引导青年文化向着官方希望的昂扬方向发展,就必须借助流行文艺的生产与传播机制,引导青年文化回归正常状态。

Dispirited is an important representation of youth subculture,and it has also attracted official attention.This kind of dispirited culture such as expression packs and kichiku videos are influenced by both western popular literature and art works,as well as the real problems faced by contemporary youth.In the composition of the dispirited culture,there are both direct products that are full of frustration,such as Ge You Li,and more hidden cultural products represented by Peppa Pig.From the perspective of communication sociology,the popularity of dispirited culture is inextricably linked to issues such as the solidification of the hierarchy faced by young people.