5GERSHOFF A D, FRELS J K. What make it green? the role of centrality of green attributes in evaluations of the greenness of products[ J ]. Journal of Marketing,2015,79 ( 1 ) :97-110.
6MIDGLEY D F,DOWLING G R. Innovativeness: the concept and its measurement [ J]. Journal of Consumer Research, 1978,4 (4) :229- 242.
7ADJEI M T, CLARK M N. Relationship marketing in a B2C context: the moderating role of personality traits [ J ]. Journal of Retailing and Consumer Services ,2010,17 ( 1 ) :73-79.
8BARTELS J, REINDERS M. Consumer innovativeness and its correlates: a propositional inventory for future research [ J ]. Journal of Business Research ,2011,64:601-609.
9GOLDSMITH R E, HOFACKER CE. Measuring consumer innovativeness[ J]. Journal of the Academy of Marketing Science, 1991,19 (3) : 209-221.
10ROEHRICH G. Consumer innovativeness concepts and measurements [ J ]. Journal of Business Research,2004,57:671-677.
