摘要
In media studies,the term transmediality is frequently used to mark the huge success of cross-platform franchises such as Batman,Star War,The Lord of the Rings,and Tombs Raiders.1 The term underscores the signifycance of a new phenomenon in our internet and smart-phone world where a story can be seamlessly relaunched in different media platforms to create a"media ecology"to attract maximum viewers,subscription and sponsorship.
