基于多元线性回归的广播收听率预测模型分析

Prediction Model of Radio Audience Rate Based on Multiple Linear Regression

广播收听率数据对广播媒体有着重要的应用价值,其在已播节目的评估中得到应用,而在广播收听率的预测上尚未得到充分应用。以某频率广播实际收听率数据为基础,对影响该广播收听率的因素进行合理统计和量化分析,基于拟合优化多元线性回归模型对节目收听率进行预测,预测结果为新节目的播出编排提供参考。

Audience rate data acts an very important role in the broadcast media, and has been applied to the evaluation of broadcast programs, whereas it has not been fully applied in the area of audience prediction. Based on the actual audience rate data of a certain band of radio, the factors associated with the audience rate were collected in detail, and statistically analyzed. According to the principle of fitting optimization of multi-linear regression, the prediction model of the audience rate was established, and the prediction results could provide a reference for the arrangement of new radio programs.