弹幕对不同程度孤独感的大学生视频观看满意度的影响

The Impact of the Barrage on the Video Satisfaction of College Students with Different Degrees of Loneliness

为探讨大学生的孤独感与弹幕数量、视频观看满意度的关系,研究采用Russell的UCLA孤独感量表(第三版)和弹幕视频观看满意度问卷以及三个视频片段对60名大学生进行实验,结果:(1)孤独感和弹幕占屏比对于视频满意度的主效应都不显著,但存在显著的交互作用。(2)在高孤独感的被试中,有弹幕的视频组的被试满意度显著高于没有弹幕的视频组;在低孤独感的被试中却不存在显著差异。结论:孤独感和弹幕数量都不能单独影响用户观看视频的满意度,但二者能交互影响用户使用弹幕,孤独感越高的用户对弹幕视频越满意。

To explore the relationship between the loneliness of college students,the number of barrage and video viewing satisfaction,the research used Russell's UCLA loneliness scale(third edition)and the barrage video viewing satisfaction questionnaire and three video fragments to conduct experiments on 60 college students.The results were as follows:(1)the main effects of the loneliness and barrage of screen for video satisfaction were not significant,however the interaction was significant.(2)in the subjects with high loneliness,the satisfaction degree of the video group with the barrage was significantly higher than that of the video group without the barrage.There was no significant difference in the subjects of low loneliness.The conclusion was as follows:loneliness and barrage quantity can't affect the satisfaction degree of the user to watch the video alone,but both can affect user interaction using barrage.The higher the loneliness of users are,the more satisfied they are with the barrage video.