个体网络结构特征对企业绿色行为的影响研究

Research on the Influene of Individual Network’s Structural Characteristics on Enterprise Green Behaior

采纳者个体网络结构特征决定着企业绿色行为决策的方向和路径,对区域环境保护及绿色发展产生重要影响。采用熵权多指标综合评价法揭示采纳者个体网络结构特征对企业绿色行为决策的影响程度,聚焦于关键指标影响效应探析企业绿色行为决策的条件并利用仿生模型刻画绿色行为与非绿色行为的竞争演化过程。研究表明:平均网络规模、紧密性程度、相似性程度、决策趋同性程度以及平均距离是采纳者个体网络结构特征中影响企业绿色行为决策的关键指标;若采纳者个体网络结构特征关键指标影响效应值满足两行为预期收益的差值为正数时,企业选择绿色行为采纳策略而摒弃非绿色行为模式;企业绿色行为的扩散与生物种群的增长具有很大的相似性,可利用仿生模型,在绿色行为采纳者的自然增长率中纳入采纳者个体网络结构特征关键指标影响效应构建两行为的竞争演化模型。

Adopter individual network’s structural characteristics determine the direction and path of the enterprise’s green behavior decision, which has an important impact on regional environmental protection and green development Entropy Weight Rulti-index Comprehensive Evaluation Method is applied to calculate the influential degree scores of each characteristics index to the green behavior decision of enterprises, and then this paper focus on the effect values of key indicators, to analyze the conditions for enterprises to adopt the strategy of green behavior and a bionic model is used to describe the evolution process of competition between green behavior and non green behavior. The results show that: average network scale, tightness degree, similarity degree, decision-making convergence degree and mean distance are key indicators of adopter individual network’s structural characteristics index system, which have an obvious impact on the decision making of enterprise green behavior;only when the key indicators’ effect value satisfy the condition that the difference between two behaviors’ expected profit is positive,the enterprise will choose the green behavior adoption strategy and abandon the non green behavior pattern;there is a great similarity between the diffusion of enterprise’s green behavior and the growth of biological population, so it’s very useful to adopt bionic model, and add key indicators’ effect to natural growth rate of green behavior adopter to construct the evolutionary model of two behaviors’ competition.