旅游产业与互联网融合发展研究

Research on the Integration Development of Tourism Industry and Internet

旅游是人民美好生活的重要组成,旅游产业的高速稳定发展对于中国经济实现高质量发展意义重大。加快与互联网的融合发展能够有效实现旅游产业的层级跃迁,是实现旅游产业进一步转型升级的核心动力,是整合旅游产业要素的必由之路。推进旅游产业与互联网深度融合发展、破解存在的问题,需要加快信息技术的应用,完善旅游公共信息传播和服务水平,高水平建设旅游信息网站集群,加大网络营销力度,积极引导旅游企业进行"互联网+"改造。

Tourism is an important part of people’s happiness. The high-speed and stable development of tourism industry is of great significance to the realization of high-quality development of China’s economy. Accelerating the integration and development of the Internet can effectively realize the hierarchical transition of the tourism industry, is the core driving force for the further transformation and upgrading of the tourism industry, and is the only way to integrate the elements of the tourism industry. To promote the deep integration and development of tourism industry and the Internet and solve the existing problems, we need to accelerate the application of information technology, improve the level of public information dissemination and service of tourism, build a cluster of tourism information websites at a high level, increase the intensity of network marketing, and actively guide tourism enterprises to carry out "Internet +" transformation.