摘要
通过对我国医疗分享内涵与发展的分析,基于价值网理论,探讨医疗分享平台的商业模式构成要素价值主张、核心资源、价值创造、盈利模式,为我国医疗分享平台的发展提供参考。
Based on the analysis of the connotation and development of medical sharing in China,based on the value network theory,this paper discusses the business model components of the medical sharing platform-value proposition,core resources,value creation and profit model,which provides reference for the development of China's medical sharing platform.
作者
李菲菲
孙圣兰
LI Fei-fei;SUN Sheng-lan(School of Pharmacy,Guangdong Pharmaceutical University,Guangzhou Guangdong 510006,China)
基金
广东省科技厅软科学研究计划题目“开放式创新对珠三角产业结构升级的影响机制研究”(2013B070206071)
广州市哲学规划项目资助(2016GZYB09)
关键词
价值网
医疗分享平台
商业模式
value network
medical sharing platform
business model