国际市场营销英语课程教学的创新——生态理论观视角

On the Innovation in the Teaching of International Marketing English——From the Perspective of Ecological Theory

以生态理论结合国际市场营销课程教学,建立新的课堂教学模式,通过教学内容甄选,灵活的教学手段,多元化教学评估施教,增进教学与生态语言环境因子的互动,增强学习者思辨能力,以多元文化视角辨识国际营销手段及营销事件,形成健康的生态教学系统。

This paper discusses the teaching of international marketing based on ecological theory,and puts forward the ways of constructing new language teaching ecosystem through the following ways:selecting teaching content,adopting flexible teaching methods,taking advantage of diversified and multiple teaching assessment system,enhancing the interaction between teaching and ecological language environment factors,sharpening learners’thinking ability,identifying international marketing methods and marketing events from a multicultural perspective.The measures can jointly promote the benign nature of the teaching ecosystem.