摘要
ON THE MEND The notion of recovery broadens beyond the physical self and begins to encompass society as a whole.Brands begin to develop a soothing tone in their messaging and at times,take on the role of a therapist.The innate need to nurture and to have tactile experiences is heightened in our hyper-digitized world.We are fulfilled by the simple pleasure of creating and tending to the things that matter.This trend adopts a minimal,yet pieced together aesthetic reminding us that everything is a work in progress.
