基于MOA模型的高黎贡山百花岭观鸟旅游社区参与研究

Study on rural community residents′participation in bird-watching tourism development based on MOA model

研究选取高黎贡山南段的百花岭村为案例研究地,采用问卷和访谈结合的方式收集数据,运用MOA模型分析百花岭社区居民参与观鸟旅游的影响因素及其对社区参与程度的影响,构建了百花岭村社区参与观鸟旅游的MOA模型,并运用结构方程模型进行实证研究,结果表明:社区居民参与观鸟旅游发展过程的程度与居民的参与动机、参与能力和参与机会密切相关,参与动机越强烈、机会越多、能力越强的居民,参与观鸟旅游的程度越高。

This paper takes Baihualing community in the south of Gaoligong Mountains as a case study area,collects data by means of questionnaire and interview and uses MOA model to analyze the influencing factors of residents′participation in bird-watching tourism in Baihualing community,and the influence of these factors on the degree of community participation.It constructs a MOA model of Baihualing community participation in bird-watching tourism,and uses structural equation model to conduct empirical research.The results show that the level of community residents′participation in the development of bird-watching tourism is closely related to residents′participation motivation,ability and opportunity.The more participation motivation,chance and ability the residents have,the more participation degree they have.