基于文本挖掘的阅读推广热词分析——以重庆数字图书馆网为例

Analysis of Reading Promotion Hot Words based on Text Mining: Taking Chongqing digital library network as an example

利用爬山虎采集器软件抽取重庆数字图书馆网14种图书情报核心期刊所收录阅读推广论文文本内容,运用内容分析法对所得样本进行热词分析与共词分析,并对我国阅读推广的新特征做进一步分析。实证研究结果表明国民更加关注阅读推广手段。阅读推广事业也有鲜明的针对性、推广主体日益增多、个性阅读与共性阅读实现有效整合呈现出的新特征。

The texts about reading promotion of 14 core journals of library and information on Chongqing digital library network are extracted by using the software of creeper collector,and the hot words analysis and co-word analysis are carried out on the obtained samples by using content analysis method,and the new features of reading promotion in China are further analyzed.Empirical results show that people pay more attention to reading promotion methods,and reading promotion has increasingly become the main driving force for the great development of cultural undertakings and presents the new features of distinct pertinence,increasing promotion subjects,effective integration of individual reading and generality reading.