应用型本科高校商务英语人才培养转型优化的现状与对策——以泉州高校服务地方经济发展为例

Optimization and Measures for Business English Talents Training in Application-oriented Universities Serving Regional Economic Development——A Case Study of Quanzhou University

基于泉州经济发展现状,分析高等院校商务英语服务区域经济社会发展中存在的问题,应理清政府角色、加强校企合作,结合泉州经济特点、明确商务英语人才培养目标,优化重构课程体系、完善教学模式,调整师资结构、建设高素质应用型教师团队,实现商务英语人才培养转型优化的目标。

Based on the current situation of Quanzhou's economic development,this paper analyzes the problems existing in the process of business English when serving regional economic and social development.Then,the paper puts forward corresponding measures and suggestions ranging from understanding the role of government,a strengthened university-enterprise cooperation,and understanding the aim of cultivating business English talents,to optimizing the curriculum,improving the teaching mode,adjusting the structure of teaching staff,and construction of a high-quality teaching team that features application-oriented ideas,so as to realize the aim of transforming the business English talents training.