中原囍文化的民俗释义与外译传播

The Folk-custom Paraphrase and Translative Communication of Double-happiness Culture in the Central Plains

囍文化是中原传统文化的杰出代表,是古老而又极具文化传播价值的民俗文化。通过对中原囍文化的概念及其表现形式进行阐述,再实地问卷调查分析,证实囍文化传播在国外具有良好的效果。囍文化的外译传播对中国传统文化的发展和传承具有重要的符号意义,因此分别从囍文化的民俗明示意外译传播和隐示意外译传播两个方面分析其传播过程中的翻译方法,总体上以达到殊途同归为目的,将囍文化进行有效传播,从而推动民俗文化对外交流与发展。

Double-happiness culture is an outstanding representative of traditional culture in the Central Plains as well asancient folk culture with great value of cultural communication.This paper elaborates on the concept and manifestation of Double-happiness culture in the Central Plains,and combines surveys and analyses based on questionnairesto prove that Double-happiness culture has a promotivecommunication effect in America.Translative communication of Double-happiness has important symbolicsignificance for the development and inheritance of Chinese traditional culture.On the grounds of explicit meaning and implicit meaning of folk culture,this paper analyzes translation methods to achieve the purpose of cultural communication,carrying out effective communication of Double-happiness culture and sequentially promoting foreign exchanges and developments of folk culture.