藏文微信公众号的信息传播研究——以“贵德藏文信息平台”为例

Research on Tibetan Information Dissemination for Wechat Public Account:Take the Tibetan Language Information Platform of Guide as an Example

微信公众号已成为传统媒体进行转型发展的主要途径之一.为了给关注藏族文化的网络群体提供更好的交流平台以及推动发展青海贵德地区文化输出与藏文信息的影响力和传播力,文章以“贵德藏文信息平台”微信公众号为研究对象,运用统计分析法对该平台的内容、用户以及阅读量等数据进行分析.探究本公众号对贵德地区文化输出和藏文信息的影响力及传播状况,为藏文信息的普及和推广营造更好的语言环境.

Nowadays,wechat public account has become one of the main ways for traditional media to transform and develop.In order to provide a better communication platform for the majority of Tibetans and the network groups concerned about Tibetan culture and effectively develop and expand the cultural output of Guide region and the influence and dissemination of Tibetan information.This paper takes wechat public account of Guide Tibetan information platform as the research object,apply statistical analysis method to the content of this platform,data on users and readership were analyzed.The influence of this public account on cultural output and Tibetan information in Guide and its dissemination had been explored so as to create a better language environment for the popularization and promotion of Tibetan information.