全域旅游视阈下黄山市旅游业供给侧改革研究

Research on the Supply Side Reform of Huangshan Tourism under the Perspective of Global Tourism

从全域旅游的视角出发,结合黄山市旅游资源丰富、旅游业规模壮大、旅游业影响力提升等旅游业发展现状及当前旅游需求变化趋势,细致剖析了黄山市旅游业供给侧改革存在的资源缺乏整合、旅游产品结构不合理、旅游产业链发展失衡、旅游服务供给不足等主要制约因素,提出全域旅游视域下黄山市旅游业供给侧改革路径:整合全域资源,优化旅游产品结构,推动产业融合,完善旅游公共服务等。

From the perspective of global tourism,combined with the current development of tourism in Huangshan city and the changing trend of tourism demand,the article analyzes the main constraints of the supply side reform of tourism in Huangshan city and finds that the structural contradiction of tourism supply in Huangshan city is more prominent.They are mainly expressed in lack of integration of tourism resources,unreasonable tourism product structure,unbalanced development of tourism industry chain and insufficient supply of tourism public services.The author puts forward the route of supply side reform of tourism in Huangshan city such as integrating resources,optimizing the structure of tourism products,promoting the integration of industry and improving the public service of tourism.