高校社会捐赠的影响因素研究与规律探索——基于100所高校的社会捐赠数据

Exploration of Factors and Rules of Social Donation in Colleges: Based on Social Donation Data from 100 Colleges

高校社会捐赠作为衡量其综合影响力的核心指标,得到越来越多高校的重视,但目前在教育经费投入中表现欠佳,仅占教育经费的0.005%。快速扩张的需求与教育经费短缺的矛盾迫切要求发展多元化的社会力量。通过对社会捐赠排名前100所高校进行方差分析与嵌套回归分析发现,在不同地理位置、办学性质和学科类型中高校社会捐赠存在明显差异。同时,教学质量、校友捐赠能力、星级排名和科研水平会影响高校社会捐赠的水平。基于所发现的规律与关键影响因素,为我国高校发展社会捐赠提供对策建议。

As a core indicator to measure comprehensive influence of university,social donation draws increasingly attention from more universities.However,social donations account for only 0.005%of education funds which is only a tiny share in it at present.The imbalance between supply and demand of educational funds is being aggravated constantly.It is necessary to widen channels to raise money for educational funds.Through the variance analysis and nested regression analysis of the top 100 universities in the ranking of social donation,it is found that there were many differences in the social donation of universities with regard to different regions,types or subjects.Meanwhile,teaching quality,ability of alumni giving,star ratings and research level affected the level of social donation as well.Based on the discovered rules and key influencing factors,this paper provided suggestions for the social donation of Chinese universities.