媒体关注、制度压力与银行绿色贷款

Media Coverage, Institutional Pressure and Green Lending

以我国2008~2015年城市商业银行为样本,本文基于合法性视角探讨了媒体关注对银行绿色贷款的影响,并考察了制度压力对二者关系的影响。结果表明,媒体关注能够显著增加城市商业银行绿色贷款,且第一大股东是地方政府性质、市场化程度较低以及地方经济增长压力较小的情况下,媒体关注的作用更显著。进一步分析表明,中央级媒体和市场化媒体的报道能够促进绿色贷款的发放,而地方级媒体并未发挥显著作用。本文结论丰富了媒体作用的实证证据,能够为有效推进绿色信贷政策的执行进而促进环境保护提供参考。

Taking China's city commercial banks(CCBs)from 2008 to 2015 as samples,this paper,based on the legitimacy theory,explores the impact of media coverage on banks'green lending and examines the impact of institutional pressure on the relationship between them.The results show that media coverage can significantly promote CCBs'green lending.Media coverage can play a significant role when the largest shareholder is the local government,the degree of marketization is low and the pressure of local economic growth is low.Further analysis shows that the state-level media and the market-oriented media can promote banks'green lending,while the provincial media cannot exert a significant imfluence.This paper enriches the empirical evidence of the role of media,which is beneficial to promoting the implementation of green credit policy and environmental protection.