公平关切下基于绿色技术创新的供应链均衡模型

Equilibrium Strategy of Supply Chain Based on Green Technology Innovation under Fairness Concern

构建了由一个供应商和一个制造商组成的供应链。在此基础上,采用供应链上下层之间的Stackelberg博弈,考虑公平关切下供应商和制造商对绿色技术创新发展的均衡问题。研究表明,公平关切问题可以减少供应链各成员的潜在冲突并改善供应链的整体效益,考虑公平的渠道成员策略可以降低其绿色创新技术开发的潜在风险,鼓励供应链成员协同工作。

A supplier and a manufacturer of supply chain has been constructed.Based on this,used Stackelberg game between the lower level of supply chain,considered fairness concerns of green technology innovation and development of the supplier and the manufacturer equilibrium problem research showed that fairness concerns can reduce the potential conflict of supply chain members and improve the overall efficiency of the supply chain,consider fair channel member strategy can reduce the potential risk of the green innovation technology development,to encourage members of the supply chain to work together.