山水·印——基于企业精神表达的景观设计

Shan-shui and Seal: Landscape Design Based on Enterprise Spirit

在现代企业景观设计之中,企业精神的景观表达是难点,也是企业环境的灵魂和最为打动人心的部分。以大天乐印刷有限责任公司景观设计为例,探讨了在企业景观营建之中,以企业性质、企业价值观、社会价值导向和地域性特征组成的企业精神表达内容及其表达方式,并且通过风景园林的手段将企业精神与企业园区环境进行了充分融合,探索了企业精神与形象标识、生产运营、建筑空间和休憩活动等企业环境功能的协调策略,从而赋予企业环境相应的灵魂。

How to interpret the spiritual enterprise culture into tangible landscape works is the key point in delivering modern enterprise landscape,which is also the soul and the most attractive part within the enterprise base.The landscape practice of Datianle Printing Company is an example discussing the ways and methodologies of conceptual deduction for enterprise culture in terms of enterprise nature,value,social guidance and local characteristics.In addition,the article illustrates the integration of enterprise spirit and enterprise environment by means of landscape architecture,explores the design strategy responding to corporate branding,operations,building space and recreation activity,etc.,in order to achieve functionality as well as the spiritual atmosphere within the landscape environment.