互联网时代OTA对传统旅行社的影响分析及对策研究

The Impact of OTA on Traditional Travel Agencies in the Internet Era Analysis and Countermeasure Research

随着信息技术的迅速发展和互联网技术的全面普及,OTA (Online Travel Agency,在线旅行社)以其便捷高效、高响应、个性化等特点迅速占领旅游市场,与此同时对传统旅行社造成了一定的冲击。传统旅行社被迫顺应时代潮流,进行产业升级。从OTA的发展特点出发,分析OTA对传统旅行社造成的冲击,并探索传统旅行社的应对之策,旨在促进我国旅游行业的和谐发展。

With the rapid development of information technology and the universal popularity of Internet technology, OTA(Online Travel Agency) quickly occupied the tourism market with its features of convenience, efficiency, high response and personalization. At the same time, it has caused traditional travel agencies a certain impact. Traditional travel agencies have been forced to adapt to the trend of the times and carry out industrial upgrading. The paper analyzed the impact of OTA on traditional travel agencies and explored the countermeasures of traditional travel agencies to promote the harmonious development of China’s tourism industry, starting from the development characteristics of OTA.