摘要
根据模糊限制语的语义特征和语用功能将模糊限制语分为变动型模糊限制语和缓和型模糊限制语。广告中恰当地使用模糊限制语能增强表达效果。具体语用功能为:提高吸引力,展现说服力,体现客观性,激发想象力,补充缺失信息。
Hedges are usually divided into two types, i.e., approximators and shields according to their semantic and pragmatic functions. So, appropriate use of hedges in advertisements can enhance the effect of expressions, promoting attractiveness, showing persuasiveness, achieving objectiveness, stimulating the imagination and complementing missing information.
作者
任娜
高志怀
REN Na;GAO Zhi-huai(School of English,Hebei International Studies University,Shijiazhuang,Hebei 050091,China;School of Foreign Studies,Hebei Normal University,Shijiazhuang,Hebei 050024,China)
出处
《石家庄职业技术学院学报》
2019年第5期72-75,共4页
Journal of Shijiazhuang College of Applied Technology
基金
河北省高等学校英语教学改革研究与实践项目(2015YYGG059)
河北外国语学院校级课题(HW201942)
