新型城镇化视阈下徽州乡村旅游发展路径的思考

Thoughts on the Development Path of Rural Tourism in Huizhou from the Perspective of New Urbanization

通过对乡村旅游、新型城镇化等概念内涵的梳理,结合徽州乡村旅游的内容与问题,提出徽州乡村旅游应立足于新型城镇化背景,通过保持文化的原生性、推动乡村旅游品牌建设、提升村落居民的参与性、挖掘文化的商业性、重视人才培养的迫切性等多途径探究徽州乡村旅游发展,以期全方位展现徽州文化的内涵,促进徽州地区的可持续发展。

By the combing of the concept connotation of rural tourism and new urbanization,combined with the content and problems of rural tourism in Huizhou,it is proposed that Huizhou rural tourism should be based on the new urbanization background.The development of rural tourism in Haizhou was explored from multiple pathways such as protecing the originality of the emblem culture,promoting the construction of rural tourism brands,enhancing the participation of village residents,exploring the commercial nature of culture and paying attention to the urgency of talent cultivation with a view to presenting the connotation of Huizhou culture in an all-round way and promoting the sustainable development of Huizhou.