大数据时代高校网络舆情的精准化管理

On the Precision Management of University Internet Public Opinion in Big Data Era

分析了大数据背景下高校网络舆情的特点,查找高校网络舆情管理工作中面临的问题;从管理观念、制度环境、媒介素养、管理模式4个维度,提出高校网络舆情精准化管理的具体方略,以期为新时期高校网络舆情的监控与正向引导提供参考与借鉴。

Based on the analysis, this article finds the problems faced in the management of internet public opinion in colleges and universities. From the four dimensions of management concept, institutional environment, media literacy and management mode, it puts forward the specific strategy of precision management in order to provide reference for the monitoring and forward guidance in colleges and universities in the new era.