基于抖音短视频广告营销模式的统计分析

Statistical Analysis of Advertising Marketing Mode based on Tik Tok

针对抖音短视频推出“广告-链接-商品橱窗”购物的营销方式,通过问卷调查收集数据,采用Spearman相关性分析、Logistic回归分析和IPA分析等方法,对相应影响因素建立了Logistic模型和综合统计评价模型,对调查结果进行了逐步深入的分析。对此类营销方式的推行提出一些建议。

The"ad-link-merchandise window"shopping feature is discussed in this paper.After collecting the data through questionnaire survey,the Logistic model and comprehensive statistical evaluation of the corresponding influencing factors are established using the Spearman correlation analysis,Logistic regression analysis and IPA analysis.The investigation results are analyzed step by step in a step-by-step manner.Some meaningful suggestions are put forward for the implementation of the product marketing method.