抖音短视频的营销模式及商业价值探究被引量：6

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摘要随着网络技术的不断发展,泛娱乐时代到来,短视频应用慢慢发展成为新型的社交应用.短视频一般以秒为计时单位,更能满足大众碎片化的时间分布,引起现代信息传播的变革.国内短视频平台,如秒拍、快手、火山、映客等APP日趋流行,而抖音作为由今日头条孵化而来的短视频平台,自上线以来迅速占领市场,用户日载量不断刷新.其营销模式的重点在于注重用户粘合度,打破了行业的多元界限,并且在极短时间内迅速向大众投掷精简的内容以吸引眼球,提高变现能力,进而逐步转换为商业价值.

作者王旭红

机构地区北京大学艺术学院

出处《西部广播电视》 2019年第22期28-30,共3页 West China Broadcasting TV

关键词用户粘合度变现能力商业价值转换知识传播

分类号 TP3 [自动化与计算机技术—计算机科学与技术]

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3严小芳.移动短视频的传播特性和媒体机遇[J].东南传播,2016(2):90-92. 被引量：108

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