媒介文化视域中的粉丝话语权增强机制及文化反思

The Reality and Dynamic Mechanism of the Enhancement of “Fans” Discourse Power in the Perspective of Media Culture Production

网络时代的文化生产在权利结构层面出现变迁,也改变了粉丝文化的特征和面貌,粉丝群体话语权的显著增强正是当代文化生产权利结构变化的结果,并在粉丝群体的话语表达和行为实践中表现出虚拟距离消减性、权力动态制衡性、生产路径多元性和群体集合助力性等特点。从媒介文化生产的角度审视,粉丝话语权增强由文化生产的消费主义转向、媒介技术加持和文化趣味认同强化等多重因素导致,对文化产业发展有所助益,但其中所反映出的文化生产的技术依赖、价值理性缺失与民粹倾向等问题也值得反思。

In the network era, cultural production changes and migrates at the level of structure, and specifically changes the characteristics and features of "fans" culture. The significant enhancement of the discourse power of fans is the result of the change of contemporary cultural production right structure. In the discourse expression and behavior practice of "fans", the enhancement of their discourse power shows the characteristics of virtual distance abatement, dynamic balance of power, multiple production paths and collective support of "fans". From the perspectives of media culture production, the discourse power of fans augmented reality from the culture of consumerism to blessing, media technology and strengthen the multiple factors such as cultural interest identity. On the one hand, it contributes to the development of the cultural industry, but it reflects the technical dependence of cultural production, the lack of value rationality and the populist tendencies,which are also worth reflecting on.