福建土楼土特产包装设计研究

Study on Package Design of Local Specialty in Fujian Earth Building

通过对福建土楼土特产的销售情况调查,发现现有土特产包装差,价位低,销售量少,其主要原因之一是土特产包装设计存在诸多问题。要打开土楼的土特产销售市场,必须要在包装的内涵提升方面下功夫。将客家文化、闽文化融入到设计理念中,并从土楼建筑的造型、色彩中提取设计元素,深度挖掘当地低碳环保的包装材料和包装方法,彰显包装设计的地域特性,方为提升土楼特产包装品质的首要之道。

Through the investigation of the local products in Fujian Earth Building, it is found that the existing local products package is poor, at low price, and in low sales volume. One of the main reasons is that there are many problems in the package design of local products. To open the local specialty sales market of Fujian Earth Building, it is necessary to improve the connotation of package. The Hakka culture and the Fujian culture are integrated into the design concept, and the design elements are extracted from the shapes and colors of the Earth Buildings. Furthermore, the local low-carbon and environmentally-friendly package materials and packaging methods are deeply excavated to demonstrate the regional characteristics of the package design, which is the primary way to improve the package quality of local specialty in Earth Building.