基于危机生命周期理论的网络舆情研究——以“哈尔滨男子与的哥争执病发身亡”为例

Research on Internet Public Opinion Based on the Crisis Life-cycle Approach: A Case Study of “the Death of the Dispute Between a Harbin Man and a Taxi Driver”

网络舆情的产生、爆发、扩散和反弹背后都存在着触发点,其不断推动网络舆情的走势。网络舆情的演变周期分别为舆情酝酿期、舆情爆发期、舆情扩散期和舆情修复期。网络舆情演变过程中各阶段的主要触发点又不同,分别为舆情当事人、意见领袖、主流媒体、敏感词汇、信息不对称、人肉搜索、官方回应、烂尾性结局、舆情克隆等,不同阶段应对策略也不同,应区别对待。

There are triggers behind the emergence,outbreak,diffusion and rebound of internet public opinion,which constantly promote the trend of it.The evolution cycles of the internet public opinion are the period of public opinion brewing,outbreak,diffusion and restoration.The main triggers in each stage of the evolution of internet public opinion are the parties to public opinion,opinion leaders,mainstream media,sensitive vocabulary,information asymmetry,human flesh search,official response,bad ending,similar public opinion and so on.The corresponding methods in each stage are different.