感性要素为导向的产品形象设计——以智能音箱为例

Sensitivity Element-Oriented Product Image Design: Taking Smart Speaker as an Example

通过对感性工学概念、方法、应用现状的调查,以及对产品形象及其构成元素的了解,采用多元线性回归的统计分析手段,探讨用户感性要素与产品设计元素之间的关系。以智能音箱造型设计为实践案例,进行用户感性词语收集与评价、产品关键设计元素的提取,分析并获得其感性要素与设计元素之间的关联性。利用这种关联性,引导产品形象的重塑,使设计更符合用户的感性需求。

By investigating the concepts, methods and application status of Emotional Engineering, as well as the understanding of product identity and its components, the paper analyzes the relationship between user’s emotional factors and product design elements by means of multiple linear regression. Taking smart speaker modeling design as a practical case, this paper collects and evaluates users’ perceptual words, extracts key design elements of product samples, and finally analyses and obtains the correlation between emotional factors and design elements. Using this correlation to orient remolding of product identity can help the design to be consistent with the users’ emotional needs.