木版年画在包装设计中的运用

THE APPLICATION OF WOODBLOCK NEW YEAR PICTURES IN PACKAGING DESIGN

分析传统木版年画在包装设计领域中的应用,通过把木版年画的色 彩、图案、构成方式在包装设计中的运用,以此提高传统文化的关注度与认 可度。通过文献收集法和案例分析法来分析。木版年画与现代包装设计相融 合,不仅能提升包装的文化品质,增强产品竞争力,更能发扬传统文化,使传 统文化得以传承。在现代包装设计中,把传统文化的木版年画运用到设计中, 是对民族文化的传承,也是对民族自信心的发扬。

This paper analyzes the application forms of traditional woodblock New Year pictures in the field of packaging design,analyzes the reasons and advantages of the combination of traditional culture and modern packaging design,and improves the attention and recognition of national traditional culture in the field of design.Through literature collection method and case analysis method to analyze.It is concluded that the use of woodblock New Year pictures in packaging design has certain advantages. The integration of woodblock New Year pictures with modern packaging design can not only improve the cultural quality of packaging,enhance product competitiveness,but also promote traditional culture,so that traditional culture can be inherited in a modern way.Using the elements of traditional culture in modern packaging design is a method worthy of reference. How to better integrate traditional culture into modern life is worth thinking about.