瓶颈与破解：电商环境下惠州荔枝产业流通发展对策

Development Strategy of Litchi Industry Circulation in Huizhou under E-commerce Environment

电商环境下,荔枝销售从批发向分散零售转变,新的物流服务体系亟待建立。惠州作为重要的荔枝产地,荔枝流通环节存在的公共基础设施薄弱、供应服务链条不完善、荔枝物流技术规范缺乏、地方行业标准尚未建立等问题已经成为制约区域荔枝产业发展的瓶颈性问题,本文从地方产业政策、公共服务体系建设、标准建设和公共服务组织建设的角度,提出了破解上述问题的对策。

Under the e-commerce environment,litchi sales have changed from wholesale to decentralized retail,and a new logistics service system needs to be established urgently.Huizhou is an important litchi producing area.The problems of weak public infrastructure,imperfect supply and service chain,lack of technical specifications of litchi logistics,and the lack of local industry standards have become bottlenecks restricting the development of regional litchi industry.This paper focuses on local industrial policies and public services.From the perspectives of system construction,standard construction and public service organization construction,the countermeasures to solve the above problems are put forward.