基于RMP的盈江少数民族传统节日体育旅游现状探析

Analysis on The Present Situation of Sports Tourism in Yingjiang Minority Traditional Festivals Based on RMP

运用文献资料、访谈、实地考察等研究方法,采用昂谱分析理论(RMP),对盈江县的少数民族传统节日中体育旅游的资源、市场和产品进行分析,旨为更好的推动该地区少数民族传统节日体育旅游的发展,结果发现,该地区少数民族传统节日体育旅游产品主要是以观赏型和竞赛型为主,健身娱乐型、度假型与拓展型体育旅游产品较少,建议打造群众容易接受的参与型体育旅游产品。

By using the methods of literature,interview and on-the-spot examination,and adopting the RMP theory,The resources,markets and products of sports tourism in the traditional festivals of ethnic minorities in Yingjiang County are analyzed.The purpose of this paper is to better promote the development of traditional festival sports tourism of ethnic minorities in this area.The results show that the traditional festival sports tourism products of minority nationalities in this area are mainly ornamental and competitive,while the sports tourism products of fitness and entertainment,vacation and expansion are less.Therefore,it is suggested to create participatory sports tourism products that are easily accepted by the masses.