乡村文化振兴中的移风易俗主题与政府角色转换

Changing Customs and Habits and Redefining Government Role in Rural Culture Revitalization

移风易俗是乡村文化振兴的主题与难题,合理定位移风易俗中的政府角色,关系着乡村文化振兴与乡村社会治理的成败。以四川凉山彝区的移风易俗运动为案例,我们可从理论与实践层面对地方政府移风易俗运动中的角色主位、错位与回归本位进行探讨。文化管理的国家主位传统,为移风易俗运动中的政府角色主位提供了理论依据,是移风易俗运动顺利实施的重要保障。主导与主位的文化管理模式引发的风俗误读,成为移风易俗运动中政府角色错位的根源。乡村文化振兴应以"文化治理"理念为指引,实现由文化管理向文化治理模式的转变,经由新型多元主体关系建构、社会治理模式革新、文化变迁主体文化自觉意识的唤起,更好地促使地方政府回归移风易俗角色本位。

Changing customs and habits is the theme and also a challenge for rural culture revitalization. The proper role of the government in this regard is related to the success or failure of rural culture revitalization and social governance in rural areas. Taking the campaign of changing customs and habits in Liangshan Yi area of Sichuan as an example, we can discuss the leading role of the local government, its misplacement and return to its proper place in the campaign from theory and practice perspective. The tradition that the state plays a leading role in cultural governance provides a theoretical basis for the principal role of the government in the campaign of changing customs and habits, and is an important guarantee for carrying out the campaign smoothly. The misinterpretation of customs caused by the dominant and leading role of the government in cultural governance is the root cause for the misplacement of the government’s role in the campaign of changing customs and habits. Rural culture revitalization should be guided by the concept of "cultural governance" to realize the transformation from cultural management to cultural governance, and to better promote local government to return to its proper role in changing customs and habits through the construction of new multi-subject relationship, the innovation of social governance modes and the awakening of cultural consciousness in cultural changes.